National Breastfeeding Month

National Breastfeeding Awareness Month

This August, we join the U.S. Breastfeeding Committee in recognizing National Breastfeeding Month. Help us spread the word about the benefits of breastfeeding or chestfeeding, and learn how you can support mothers and birthing people!

Equity & Breastfeeding

Ensuring ALL Families Have the Opportunity to Breastfeed

Rates of breastfeeding in the U.S. vary widely because of the multiple and complex barriers new parents face when starting and continuing to breastfeed. The American Academy of Pediatrics (AAP) recommends that infants be exclusively breastfed or chestfed for about the first 6 months with continued feeding while introducing appropriate complementary foods for one year or longer. Yet, many mothers and birthing people struggle to reach their breastfeeding goals, and sixty percent do not breastfeed as long as they intended to.

The AAP updated its Breastfeeding Policy Statement to call for more human milk feeding support – particularly for Black mothers and birthing people. They urge that implicit bias, structural bias, and systemic racism must be addressed in order to improve existing disparities in human milk feeding.

NICHQ INitiatives

Our Breastfeeding and Safe Sleep Work

The use of a health equity lens is imperative in the work to make breastfeeding and chestfeeding a national norm. We’re grateful to have insight from a diverse team of experts on these project-related breastfeeding and safe sleep initiatives.

National Action Partnership to Promote Safe Sleep Improvement and Innovation Network (NAPPSS-IIN)

NAPPSS-IIN is an initiative to make infant safe sleep and breastfeeding the national norm by aligning stakeholders to test safety bundles in multiple care settings to improve the likelihood that infant caregivers and families receive consistent, evidence-based instruction about safe sleep and breastfeeding.

Learn more about this project

Supporting Healthy Start Performance Project

Healthy Start is a community-based federal program seeking to eliminate disparities in infant mortality and perinatal outcomes by working to improve systems of community care in communities with infant mortality rates at least 1.5 times the U.S. national average.

Learn more about this project

National Network of Perinatal Quality Collaboratives

NICHQ works to enhance the coordination and communication of perinatal quality collaboratives across the nation, with the ultimate goal of improving health outcomes for mothers and newborns.

Learn more about this project
LEARN WITH NICHQ

Tools to Improve your Practice

Improving Our Approach

This webinar provides approaches and strategies health professionals can use to help mothers open up about the challenges they face when breastfeeding. By understanding those challenges, we can better provide the supports they need.

Watch now

Podcast logo for Before Birth and Beyond: Improving Care in MCH with NICHQ.
S1E5 Exploring NAPPSS-IIN Project Insights and Future Visions: A Conversation About Safe Sleep and Breastfeeding

We discuss some of NICHQ’s breastfeeding and safe sleep initiatives while highlighting the impact of combining infant safe sleep (ISS) and breastfeeding promotion on the community level.

Listen now

Centering Community Voices

A webinar on how NAPPSS-IIN shifts to community-driven QI for safe sleep and breastfeeding.

Watch now

Podcast logo for Before Birth and Beyond: Improving Care in MCH with NICHQ.
S1E7 Equity Considerations for Safe Sleep and Breastfeeding/Chestfeeding Messaging

In honor of SIDS Awareness Month, hear the panel discussion from NICHQ’s 8/23 webinar focused on equity in safe sleep and breastfeeding messaging, featuring a number of NICHQ’s community partners.

Listen now

Publications

Community-based approaches to infant safe sleep and breastfeeding promotion: a qualitative study

In the U.S., sudden unexpected infant deaths (SUID) due to accidental suffocation and strangulation in bed (ASSB) are increasing, with disparities by race/ethnicity. While breastfeeding is a protective factor against infant mortality, racial/ethnic disparities are present in its uptake, and motivations to breastfeed are also often coupled with non-recommended infant sleep practices that are associated with infant sleep deaths. Combining infant safe sleep (ISS) and breastfeeding promotion on the community level presents opportunities to address racial/ethnic disparities and associated socioeconomic, cultural, and psychosocial influences.

Conclusions

Our findings support embedding risk-mitigation approaches in ISS education; relationship building between providers, clients, and peers; and the provision of ISS and breastfeeding supportive material resources with educational opportunities. These findings may be used to inform community-level provider approaches to ISS and breastfeeding promotion.

Community-based approaches to infant safe sleep and breastfeeding promotion: a qualitative study

Save the Date

Weekly Observances

Five distinct weeks are celebrated during Breastfeeding Awareness Month.

  • August 1-7: National WIC Breastfeeding Week
  • August 8-14: Indigenous Milk Medicine Week
  • August 15-21: Asian American Native Hawaiian and Pacific Islander Breastfeeding Week
  • August 25-31: Black Breastfeeding Week
  • September 5-11: Semana de la Lactancia Latina

NICHQ Insights

Reading List for National Breastfeeding Awareness Month

At NICHQ, we are committed to making breastfeeding and infant safe sleep the national norm. Check out our insights to learn how you can support this initiative.

View all insights

Breastfeeding Takes a Village and, Too Often, Black Women Don’t Have One

“We know that for a woman to be successful at breastfeeding, it takes a village; we also know that Black women in our country are profoundly likely not to have that village in their ordinary lives,” says Khadija Garrison Adams, co-founder of Black Lactation Circle (BLaC) of Central Ohio, a community empowering black pregnant and…

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Breastfeeding in 2019: Safe Sleep, Bias, Gender Equitable Norms, and Paid Leave

In 2010, the U.S. made breastfeeding a national health improvement priority by identifying eight key breastfeeding objectives in the Healthy People 2020 goals, a ten-year agenda for promoting national health. And while we’ve made significant improvements as a nation (surpassing five of the eight breastfeeding objectives), there is still considerable progress needed to help more…

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3 Lessons from Centering Community Voices: Safe Sleep and Breastfeeding Using a Quality Improvement Framework

Quality improvement (QI) work is driven by an interest in implementing changes that lead to improvements. In breastfeeding and safe sleep work, this can be challenging. It can be difficult to fully and accurately understand the source of maternal and child health inequities. Ultimately, professionals do not yet have a clear idea of which strategies…

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A Better Approach to Conversations about Breastfeeding

I’m worried my baby is not getting enough milk.       I need to go back to work soon, and I can’t breastfeed or pump when I’m working.       My baby prefers the bottle or does not want to breastfeed.       According to a recent NICHQ survey, these are some…

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Addressing Historic Trauma to Improve Breastfeeding and Safe Sleep Among Indigenous Families

            Kim Moore-Salas, IBCLC, enrolled member/citizen of Navajo Nation             Shawn Meyer, RN, BSN, CLC, member of Turtle Mountain Band of Chippewa Please note, we use the terms Indigenous People and Native Americans to reflect the preference of our interviewees. “Breastfeeding is a cultural tradition,”…

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Applying an Equity Lens to Safe Sleep and Breastfeeding Efforts

Black families are twice as likely as white families to have their baby die in the first year of life. In Ohio and Wisconsin, they are three times as likely. These statistics are more than numbers; they represent real families who suffer unimaginable loss—loss that stems from the persistent effects of systemic racism on the…

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Bedsharing, Breastfeeding and Babies Dying: A Conversation Worth Having

Bedsharing can lead to longer breastfeeding duration. It also leads to more infant deaths. These opposing facts represent a major dilemma for those working to improve infant health. It becomes even trickier when we dive a little deeper. Breastfeeding also correlates with lower sudden infant death syndrome (SIDS) rates, the most common cause of post-neonatal…

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Better Sleep for Breastfeeding Mothers, Safer Sleep for Babies

When a mother or birthing person breastfeeds/chestfeeds, they release oxytocin, a hormone that soothes anxieties and helps induce a unique emotional connection to their newborn baby. Oxytocin, also known as “the love hormone,” packs a powerful punch that, while supporting healthy breastfeeding/chestfeeding, has one potentially dangerous side-effect: it can make people tired.   “New mothers are sleep-deprived…

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Bringing Breastfeeding Support to More Mothers and Caregivers

No mother should feel alone on her breastfeeding journey. But for new mothers and caregivers, who are often operating on limited sleep and balancing the needs of their newborn with the demands of their home and work life, breastfeeding can be an overwhelming and sometimes isolating experience. That’s what makes breastfeeding support, especially during those…

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Closing the Breastfeeding Disparity Gap: Methods for Improvement

Hispanic women face a unique set of challenges when it comes to breastfeeding, including overcoming longstanding cultural beliefs, such as views on healthy baby weight, and dealing with language barriers. When compared to all other ethnic groups, Hispanic mothers are most likely to supplement breastmilk with formula within the first two days of life. One hospital…

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Continuing Conversations Around Breastfeeding and Safe Sleep Promotion

  In the U.S., significant racial/ethnic and geographic disparities exist among sudden unexpected infant deaths (SUID) and breastfeeding practices. Combining infant safe sleep (ISS) and breastfeeding promotion on the community level presents opportunities to address these racial/ethnic disparities and associated socioeconomic, cultural, and psychosocial influences.  Join NICHQ for an upcoming webinar, “Their stories are so…

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Cultural Sensitivity for Better Breastfeeding Outcomes

My baby always seems hungry, so I must not be producing enough milk. A fat baby is a healthy baby. My milk doesn’t look right; I’ve heard it can be dirty for the first couple of days. A decision regarding whether or not to breastfeed or chestfeed almost always comes from a place of concern…

Read more

NICHQ News

Stay in the Loop

Get information on observances like Breastfeeding Awareness Month and other NICHQ news delivered directly to your inbox.

Spread the Word

Breastfeeding Inspiration Guide

View the Inspiration Guide created and maintained by 1,000 Days. This open-source, unbranded library of content is for a community of organizations using social media to promote, protect, and support breastfeeding year-round.

USBC Breastfeeding Inspiration Guide

Support breastfeeding mothers and birthing people

National Breastfeeding Month USBC Inspiration Guide Graphic

Additional Articles & Resources

State Perinatal Quality Collaboratives

List of PQCs funded by the Center for Disease Control and Prevention (CDC)

Visit the Site

The Power of PQCs

Video showing the impact that PQCs have on the communities they serve. Produced by the NNPQC.

Watch the Video

PQCs in the News

Articles in news outlets covering state PQCs, their activities, and the people that work in the collaboratives.

Visit the Site

Patient Safety Bundles

From the Alliance for Innovation on Maternal Health. PSBs are collections of evidence-informed best practices that address clinically specific conditions in pregnant and postpartum people. The NNPQC helps provide TA and support to PQCs in adopting the core AIM Perinatal Mental Health Bundle.

Visit the Site

Perinatal Quality Collaboratives

The CDC’s landing page for PQCs, including helpful infographics, videos, and links to help explain what PQCs are, how they work, and stories, learnings, and publications that have come out of the state PQCs.

Watch the Video