Web & Communications Manager

Organization Overview 

The National Institute for Children’s Health Quality (NICHQ) is an independent nonprofit organization working for more than a decade to improve children’s health. We help organizations and professionals who share this mission make breakthrough improvements, so children and families live healthier lives. While NICHQ is Boston based, we have a strong remote culture and invite candidates from across the country to apply.

The Maternal Health Training and Resource Center (MHTRC) is a five-year project funded by Maternal and Child Health Bureau, part of the Health Resources & Services Administration (HRSA). In our role, NICHQ supports state-level Maternal Health Innovation awardees to implement effective strategies and innovations that positively impact Maternal and Child Health (MCH) populations, especially those experiencing the greatest disparities. The MHTRC will strengthen state- and community-based comprehensive systems of care for maternal health via responsive technical assistance, training, and support with an approach of collaboration, cultural responsiveness, and innovation. The project is comprised of TA and support via program staff, with additional concentrations in partnership and policy work, in addition to the ongoing maintenance of a resource-focused website. 

Position Overview

With the support and guidance of the Director of Communications and Digital Strategy, the Web & Communications Manager will be responsible for website management and maintenance for a newly awarded project, from planning content calendars to identifying and planning feature upgrades. This role will also implement the communications strategy for the project across web, email, and social media, supporting project deliverable requirements and ensuring communications goals are met. The Web & Communications Manager will also be responsible for management and engagement of project participants in the Community, Research, & Analytics Lab (CORAL), NICHQ’s online engagement platform. Additional communications functions include working in our HubSpot CRM and collaborating with the Communications & Digital Strategy team on system maintenance, process improvements, and overall system integrity.

Position Responsibilities

GENERAL RESPONSIBILITIES

• Serve as an embedded project team member for the Maternal Health Training and Resource Center (MHTRC)
• Create and maintain strong relationship with project director
• Responsible for communications aspects of MHTRC work plan and filtering work appropriate for MHTRC Communications Coordinator
• Serve as Web Manager for MHTRC project website and affiliated technical products, liaising with Web & Product Manager on technical support and product development needs
• Manage project-related budgets and plan for future improvements, with support from Directors
• Lead project-based communications metrics analysis and team reporting (website, email, social, CRM, etc.)

WEBSITE & CRM MAINTENANCE

• Serve as the primary site administrator for the MHTRC project website and affiliated CORAL instance
• Propose, map, and manage MHTRC website improvement and feature upgrades, liaising with the Web & Product Manager and working with external consultants as needed
• Maintain HubSpot CRM integrations with the project website and CORAL
• Manage lists, forms, and various workflows through HubSpot; ensure best practices are in use
• Collaborate with project teams to understand successes of early experiments, identify limitations, and find opportunities to increase engagement among CORAL users
• Support departmental process and system improvements in collaboration with other Comms department staff
• Other technical support needs co-identified by Web & Data Manager

COMMUNICATIONS

• Work with project staff to support the execution of project communication deliverables (e.g., digital resources, infographics, report briefs, curriculum-based documents, multimedia, etc.).
• Work with MHTRC project team to create workflows for content updates, ensuring the website regularly contains accurate, current, and engaging content
• Lead editorial calendar planning to proactively plan and track the production of all comms-related project deliverables and communications
• Oversee social media strategy and support Coordinator in content development and adherence to brand standards
• Collaborate with Communications Coordinator to improve email open and click-through rates and customize overall email experience to increase engagement

Position Qualifications

• Demonstrated experience with website content management systems and CRM systems; advanced WordPress and HubSpot experience preferred
• Demonstrated experience in website administration, management, and monitoring
• Knowledge of managing basic website maintenance, such as CMS security updates, module/plugin updates, site monitoring, and technical audits
• Ability to ideate, manage, and develop a variety of digital communications content, including social media and branding support (2–4 years combined experience)
• Ability to produce engaging visual design in Adobe Creative Suite, as well as web platforms like Canva
• Ability to write effectively and powerfully in a variety of styles, ranging from editorial to interview-based reporting to technical communication that supports training, self-service, and documentation efforts
• Ability to learn new systems and adapt workflows to changing needs
• Ability to manage cross-team projects, keep complex timelines on track, and support project members to meet critical milestones
• BONUS: Experience with git and working in a local development environment
• BONUS: Strong web development skills including HTML, CSS, and JS; PHP experience preferred
• BONUS: Technical web development or design skills
• BONUS: Video production equipment and editing software skills

About You

• Very motivated by meeting milestones and timelines
• Enjoy working in an independent, fast-paced environment – and still takes the time to get all the details right
• Ability to skillfully manage projects from concept to completion, serving as a hub for different teams
• Experience establishing and improving products, systems, and/or workflows
• Motivated, persistent, naturally inclined to follow up and check-in 
• Willing to help others – on the team, within the organization, or our partners
• Communicate warmly and professionally with a wide variety of audiences
• Highly organized self-starter, who takes initiative and asks great questions
• Passionate about NICHQ’s mission, journey toward equity, and voice for change in children’s health equity
• Ability to consider the perspective of (and impact of the work to) multiple communities, especially as it relates to institutional and structural racism and other forms of bias

Benefits  

We offer a generous benefits package for employees including competitive compensation; remote work; paid time off including vacation, sick and holidays; insurance including medical, dental, vision, disability and life; flexible spending accounts; employee assistance programs; and professional development benefits.

Equity Hiring Statement

NICHQ is committed to increasing the representation of people from culturally and linguistically diverse backgrounds in our workforce and to value and embrace their skills, perspectives and experiences for the benefit of our mission. NICHQ is an equal opportunity employer; all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, gender or gender expression, sexual orientation, age, marital status or disability. NICHQ strongly encourages applications from candidates who identify as BIPOC, LGBTQI, or from any other minoritized group.

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