Safe Infant Sleep Social Media Toolkit

Approximately 3,500 infants die from sleep-related causes every year and thousands of babies and mothers miss out on the benefits of continued exclusive breastfeeding.

Consistent, evidence-based advice, whether in a hospital or at home, could change these numbers, ultimately improving maternal and infant health outcomes, saving babies’ lives through preventing Sudden Infant Death Syndrome (SIDS) and other sleep-related causes, and addressing the significant racial disparities associated with safe sleep and breastfeeding.

In recognition of Sleep Awareness Week 2021, we’ve put together an online collection of social media posts and graphics that promote evidence-based safe-sleep practices and raise awareness about Sudden Infant Death Syndrome (SIDS) and sleep-related deaths. Make sure to tag @NICHQ so we can like and share your post!