Principles for Community-Centered Safe Sleep Campaigns

Beginning in 2020, the sudden unexpected infant deaths (SUID) rate has been increasing in the United States. In 2022, the SUID rate was 100.9 deaths per 100,000 live births. Enhancing infant safe sleep (ISS) promotion on the community level presents opportunities to address disparities and reduce infant slep-related death.

SOURCE: CDC/NCHS, National Vital Statistics System, Mortality Files. Rates calculated with CDC WONDER.

Following these 10 Principles for Community-Centered Safe Sleep Campaigns will help ensure organizations authentically engage community members to create a unified and impactful message about infant safe sleep practices that resonates with families.

This resource was produced through the National Community Partnership to Promote Safe Sleep Initiative.