When parents trust their child’s pediatric provider, they come together as an effective team working to ensure the child’s health and well-being. Yet, while the importance of parent-pediatric trust is clear, strategies for building it often remain nebulous. Looking for a more concrete framework? Here, Dipesh Navsaria, MPH, MSLIS, MD, associate professor of pediatrics at the University of Wisconsin School of Medicine and Public Health and president of the Wisconsin Chapter of the American Academy of Pediatrics shares how economic principles can inform trust-building strategies in the pediatric setting.