On Oct. 17, 2020, an article published in Maternal and Child Nutrition calls for a holistic life-course approach to childhood obesity prevention that includes an equitable developmental perspective. “Reframing the early childhood obesity prevention narrative through an equitable, nurturing approach” was coauthored by Scott D. Berns, MD, MPH, FAAP, President and CEO of the National Institute for Children’s Health Quality (NICHQ).