Ten Steps to Successful Breastfeeding Videos Showcase Strategies for Successful Implementation

Posted June 07, 2016 by Cindy Hutter

Happy Black Couple With Newborn And Nurse
Texas hospitals want to help other providers improve breastfeeding policies and support. 

A new video series is showcasing how healthcare providers in Texas are successfully implementing the Ten Steps to Successful Breastfeeding, a set of evidence-based practices hospitals can follow to increase breastfeeding initiation and duration by new moms.

Created by the Texas Department of State Health Services, this 10-video series features healthcare providers sharing their strategies for success on the pathway to improvement. The facilities highlighted on the video are participants in the Texas Ten Step Star Achiever Breastfeeding Learning Collaborative, led by NICHQ.
  • Step 1: Breastfeeding Policy: Watch this video to learn how hospitals are expanding the care of birth mothers in ways they “weren’t able to do before.”
  • Step 2: Training: It takes a village… Watch this video to see how some hospitals are making it easy to assure all staff have the skills required to support breastfeeding. 
  • Step 3: Inform parents on benefits of breastfeeding: When is the best time to talk to patients about breastfeeding? Watch this video to learn the surprising answer. 
  • Step 4: Skin-to-Skin: Watch this video to see the simple act one healthcare provider says increased her hospital’s exclusive breastfeeding rate and “made a world of difference” for patients.
  • Step 5: Lactation: “8 or more in 24…” Watch this video to learn about the guide to protecting mom’s milk supply, even when away from her baby.
  • Step 6: Give Babies Breastmilk: “A lot of people say breast is best, but breast is normal.” Watch this video to learn tips to overcome what Lactation Consultant Barbara Kalmen calls a “huge hurdle” of normalizing breastfeeding. 
  • Step 7: Rooming-In: “We have a level three nursery and we have a high risk nursery, but no newborn nursery.” LBJ Hospital Nursing Director, Maria D’Souza, explains the benefits of rooming-in. 
  • Step 8: Feeding on Cue: You’re not yourself when you’re hungry, neither are babies. Doctor Nancy Hurst explains why healthcare providers should teach mom to “watch the baby, not the clock” when it’s time to eat.
  • Step 9: No Artificial Nipples: What happened to all the pacifiers? Watch this video to learn why BUMC Nurse Kathy Chaney-Padak says, “The need for a pacifier is just not there.” 
  • Step 10: Support and Resources: Most Texas mothers begin breastfeeding in the hospital but face challenges once they get home. Watch this video to learn how hospitals are part of the solution to “change the culture and…change the future for our children.”

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