Save a Life With Your Facebook Feed

Posted October 20, 2015 by Cindy Hutter

Cindy HutterMy typical Facebook feed includes cute photos of friends’ children, witty complaints about everyday life, assertive political commentary, jealousy-inspiring vacation posts, and pleas from friends to support a cause. My feed essentially showcases life in all its glory. But, last Thursday, it took on a different tone.

There were posts about loss—specifically infant loss.

There were stories about premature births and deaths and the challenge of technically being a mother without the living proof of the title. There were stories about grieving and learning to cope after the loss. There were stories about never really moving on, even though everyone else around the mother seemingly had.

Last Thursday was Pregnancy and Infant Loss Remembrance Day. And it worked. These posts instantly triggered for me memories of friends who suffered through pregnancy and infant loss—many via miscarriage, others from premature birth—and the struggles they faced at the time and that continue to be a part of their identities.
 

No one starting a family thinks a devastating loss will happen to them. But, infant loss is blind. It affects people of all races, education levels, incomes and ages. Nearly 6 of every 1,000 babies born in the U.S. will die before their first birthday. That’s nearly 24,000 babies who won’t get to fill my Facebook feed with their 1st birthday cake smash photos or their 12-month sticker photos.
SIDS Awareness Poster

At NICHQ, we’re working with states to reduce infant mortality rates. While some of our strategies require huge transformative system changes that take a lot of time, other strategies rely on “simpler” education campaigns. For example, we know that more than 14 percent of all infant deaths in the U.S. are attributed to sudden unexpected infant death syndrome related to unsafe sleep practices. By educating families about safe sleep environments, many—if not all—unsafe sleep environment-related deaths can be prevented.

You—yes you, unsuspecting reader—can have a role in prevention. It starts with education.

Here is what you need to know
There are three standards (or ABCs) for safe sleep:
  • Alone: Babies should sleep solo with no blankets, stuffed animals, crib bumpers or sleep positioners.
  • Back: Babies should be placed on their back for every sleep.
  • Crib: Babies should always sleep in a crib. Never share a bed and avoid extended periods of routine sleep in a car seat, bouncy seat or swing.
Now that you are educated, you can help to raise awareness of others.

Here is what you need to do
Go fill your friend’s Facebook (or Twitter or Instagram) feeds with any of these messages. It’s as simple as copy and paste.
  • Parents and caregivers can reduce the risk of Sudden Infant Death Syndrome (SIDS) and other sleep-related causes of infant death, such as accidental suffocation. Find out how to create a safe infant sleep environment. #SafeToSleep http://1.usa.gov/1sMq9Aq
  • Sudden Infant Death Syndrome (SIDS) is the leading cause of death among babies 1 month to 1 year old. Find out what you can do to reduce your baby's risk of SIDS and other sleep-related causes of infant death, such as accidental suffocation. SHARE to let others know. #SafeToSleep http://1.usa.gov/1yhdKpS
  • There are many things parents and caregivers can do to help a baby sleep safely. How many can you name? For a complete list of safe sleep recommendations, visit the Safe to Sleep® website. #SafeToSleep http://1.usa.gov/1sMq9Aq
  • Too many babies die because of unsafe sleep environments. Do you know the right way to put a baby to sleep? http://1.usa.gov/1CSfmHi. #SafeToSleep
  • What does a safe sleep environment look like? Come see. http://1.usa.gov/1CSfmHi. #SafeToSleep
  • Here’s a photo op that could save a life—reduce #SIDS risk by having a safe sleep environment. http://bit.ly/1V2sTKW #SafeToSleep
While Pregnancy and Infant Loss Remembrance Day is only a day, and SIDS Awareness Month is only a month, education and awareness have lasting effects. By working together through the power of social media, we can save more babies.

Cindy Hutter is the Associate Director of Marketing and Communications at NICHQ.

Share:

Add your comment

 
 

 

Archive

Tagcloud

planning PDSA QI quality improvement planning paralysis underplanning analysis paralysis vision eye health smoking smoke-free housing second-hand smoke infant mortality IM CoIIN nichq toolkit e-module infant health dental care oral health underserved populations children's health health inequity public health Maternal and Child Health Journal tips leadership engagement Sickle cell disease indiana SCD medicaid perinatal regionalization safe sleep sudden infant death syndrome national birth defects prevention month birth defects pregnancy planning one key question prepregnancy health preconception health breastfeeding public breastfeeding support family engagement families patients experts insights CHOPT childhood obesity innovation food desert telemedicine TBLC texas breastfeeding supporting preterm birth prematurity racial disparities audiology ehdi follow-up illinois talana hughes vulnerable populations sports asthma soccer basketball obesity football SIDS Pokemon Go gamification smartphones interconception care birth spacing NASHP issue brief contraceptive use postpartum care CoIN HRSA early childhood trauma NHSA community health consumer advocacy womens health interconception health teenage health PATCH wisconsin missouri risk appropriate care community health workers SCD< infographic infant mortality awareness month inspirations childrens health national breastfeeding month maternal health patient engagement hearing loss hearing treatment pediatric vision vision screening eyesight pre-term birth early-term birth SCD clinic los angeles LOCATe CDC levels of care neonatal care maternal care smoking cessation project safe sleep practices neonatal abstinence syndrome NAS opioids maternal and child health MCH Family voices quality care mental health hydroxyurea SCDTDP men dads testing change data sharing state government city government apps sleep AJPM preconception care engagement senior leadership breastfeeding support video series health equity health disparities access New York BQIH exclusive breastfeeding LARC long-acting reversible contraception unplanned pregnancies social determinants of health health innovations Best Babies Zone CoIIN baby boxes Rhode Island progesterone rooming-in Baby-Friendly parent partner patient and family engagement healthy weight healthy lifestyles primary care telementoring ECHO video conferencing socioemotional health childhood development pediatric Tennessee interview National Coordinating and Evaluation Center medical-legal partnerships mobile app disparities perinatal care overweight obese healthy weight clinic wellness pilot sites data collection WIC education resources paternal engagement risk-appropriate care preterm infants high-risk babies Ten Steps public relations social movement reversible contraceptives medical home pediatric medical home patient transformation facilitator PTF skin-to-skin rooming in prenatal smoking Data information visualization charts SUID postpartum new mother webinar AMCHP QI Tips ongoing improvement fourth trimester partnership quality and safety coaching PDSA Cycle leadership support year end holiday message reflections gratitute Medicaid data doctor relationship PQC perinatal quality collaboratives vision care vision health evidence-based guidelines ASH health and wellness healthy living healthy eating home visitors home visiting programs March of Dimes APHA results evaluation supplementation formula reduction video infant loss social media advocacy leadership Berns Best Fed Beginnings Ten Steps to Successful Breastfeeding sustainability stress prenatal care data capacity epidemiologists surveillance data PFAC community partners preconception and interconception care motivational interviewing Native Americans ADHD NICHQ Vanderbilt Assessment Scale ADHD Toolkit system design care coordination skin to skin newborn screening ASTHO reduce smoking aim statement safe birth Texas Ten Step skin-to-skin contact 10 Steps staff training small tests acute care mother-baby couplet collective impact population health preconception Newborn Screening Program substance abuse breast milk formula milk bank crisis Huffington Post fundraising campaign first responders NYC improvement collaboration healthcare health system sickle cell diease treatment protocol family health partner maternity care Collaborative Improvement and Innovation Network Health Outcomes Measurement Cross-Sector Collaboration Knowledge Sharing Child Health Systems Design systems change